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Organic search engine optimization (SEO)

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Organic search engine optimization (SEO)

As a comprehensive web consulting company, Briskon complements its website development services by offering web promotion services.

The internet is very vast and getting noticed in the virtual world is no easy task. Web promotion activities, such as search engine optimization (SEO) and other internet marketing strategies are key to ensuring that your message, as conveyed by your website, reaches your target audience and generates the right kind of interest in the right places.

Briskon’s web promotion activities are geared towards:

  • Generating traffic to your website
  • Increasing your rate of conversion of leads
  • Providing analytics to understand user behavior to improve / sharpen focus on winning strategies.

Briskon’s offers expert ethical SEO services transform your website into a qualified lead generator that directly adds value to your marketing efforts. We bring together our expertise in website development, knowledge of web technologies, and deep understanding of how search engines work, to improve reach and visibility of your website.

Our SEO services, primarily focusing on top search engines like Google, Yahoo, and MSN, include the following:

Objective setting

You have a business, you have a plan. Watch your profit plan fulfilling with online marketing through our Organic search engine optimization (SEO) services. We understand your sales strategy along with target audience. As an SEO company, Briskon provides ethical SEO services to its clients across globe starting from USA to India. Before starting SEO, our activities start with objective setting as below

  • Understand the SEO strategy and fix goals
  • Get a list of expected key phrases / analyse the key phrases using worldwide searched data statistics vis-a-vis website
  • Arrive at a list of key phrases with mutual agreement
  • Online competitor analysis
  • Segregate the key phrases based on competition - phase-wise implementation
  • Number of keywords to optimize
  • Number of countries to optimize for

On-page optimization

Most critical aspect of the SEO is the quality of web development. For instance, easiest navigation, usage of keywords in the web pages, SEO friendly website, HTML links, headers etc. Our SEO experts in India and Silicon Valley - USA correct your website bringing to the most SEO friendly standards. We perform the following activities under on-page optimization

  • Analyse the website with targeted key phrases, target and map pages against different key phrases
  • Suggest content change by including the key phrases
  • On-Page Optimization - Change the web pages by changing title, description, keywords, meta tags, links etc.
  • Maximum number of pages to optimize
  • URL Rewriting
  • XML Sitemap
  • Robots.txt Optimization
  • Header Tags Optimization
  • Google Analytics Installation
  • Google Webmaster Installation
  • SEO friendly Navigation Optimization
  • Handling error pages - 401 error pages
  • Handling domain re-directs 301 redirect
  • Submit pages to search engines to crawl
  • Reporting – position, traffic, Alexa ranking

Off-page optimization

A website would be self optimized and it might not required any SEO to perform upon if the number of pages, hits & visits, back linking are phenomenal very very high. There are many websites like news portals, research publishing websites etc. which are highly optimized without any SEO services. But unfortunately your website has limited number of pages with content. If a website is highly popular and it links you back, your SEO score increases. As a complete SEO agency we optimize your website off-page by making it more popular along with on-page. We perform below activities under off-page optimization

  • Local Listings on Google Places, Yahoo small business, Bing
  • Monthly Blog submission
  • Article submission
  • Press release submission
  • Monthly submission of website in free portals having page rank 4+
  • Social media integration kit installation
  • Social media posting of blog and articles published
  • Press Release Writing
  • Article Writing
  • Blog Writing
  • Facebook, LinkedIn, Twitter, G+ account creation (No creative)
  • Blog Account Creation

Quality SEO tests

SEO services demand a holistic approach where every stone is uncurtained. Errors in the website are enemies of SEO. We correct your website through our SEO expert quality assurance team by performing following activities

  • Internal Linking
  • Duplicate Content
  • Hidden Text
  • Broken Links
  • Header / Footer Links
  • 301 Redirect
  • 401 Page Creation
  • Canonicalization
  • Full PDF Report
  • SEO Audit
  • SEO Mobile Performance
  • SEO Image based text
  • Risk assessment / mitigation (link clean-up)
It is, however, important to note that SEO efforts take time to bear fruition. Unlike several opportunistic companies, we do not make false claims of working miracles and making your site appear at the top of a search from day one. It is also important to note that all SEO efforts are driven by content and quality of key words – the better the quality of content, the greater is the impact of SEO.

Consult us today for your SEO & SEM needs