Briskon UniGenSEO Framework
The unified AI-era SEO system for AIO, AEO, GEO, and CRO dominance.
Engineer your visibility across AI Overviews, answer engines, and generative platforms – transforming every touchpoint into measurable growth.
Powered by 20+ years of SEO innovation, AI-led architecture, and 480+ projects delivered, our approach aims to provide tangible results such as increased organic visibility, higher engagement rates, and revenue growth.
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What is the UniGenSEO?
The UniGenSEO is Briskon’s proprietary SEO and organic growth framework for the AI era, which unifies Traditional SEO, Google AI Overview SEO, AEO, GEO, and CRO. Instead of treating SEO, AI, and CRO as separate activities, the Stack aligns them into a single, layered system that is designed for:
- Multi-region and multi-language enterprises
- Complex buying journeys and long sales cycles
- Teams that need governance, predictability, and scale
Brands now need an integrated system that :
Understands entities
Converts every visit, view, and interaction
This is precisely what the Briskon UniGenSEO framework delivers.
WHY A NEW MODEL
Why enterprises need a new SEO model
Search is no longer just ten blue links anymore
Your buyers now rely on :
- Google AI Overviews
- ChatGPT and other assistants
- Perplexity-style answer engines
- Bing Copilot and Grok
- Generative SERPs and AI summaries
- Zero-click experiences where users get answers without clicking through
Traditional SEO is still essential, but it is no longer sufficient on its own
Today, organic growth depends on whether your brand can :
- Be crawled, indexed, and understood correctly
- Be recognized as a trusted entity
- Be selected as the answer by AI systems
- Be summarized accurately across multiple sources
- Be present in AI Overviews and generative panels
- Convert that visibility into leads, pipeline, and revenue
Who the UniGenSEO framework is for
This framework is built for organizations that:
- Operate in enterprise, B2B, and SaaS
- Manage multi-region or multi-language presence
- Need SEO that works across marketing, product, and sales
- Are already investing in content, but not seeing AI era visibility
- Want SEO to be a predictable growth and pipeline driver, not just a vanity traffic report
Typical roles we work with:
- VP / Director of Marketing or Growth
- Head of Digital or Demand Generation
- Chief Revenue Officer
- Head of Ecommerce
- Head of Product Marketing
THE LAYERED UNIGENSEO FRAMEWORK
The 5-layer Briskon UniGenSEO
The Briskon UniGenSEO framework is structured into five layers. Each layer builds on the previous, providing a clear, dependable path to organic growth.
Layer 1 — Traditional SEO Foundation (Global and Local)
Layer 1 is the structural base. It ensures your site is discoverable, understandable, and scalable across regions and languages.
Technical SEO
- Crawlability and indexation
- Site speed and Core Web Vitals
- Mobile readiness and responsive design
- Clean URL structures and redirects
- Robots, sitemaps, canonicals, and error handling
Information Architecture
- Global site hierarchy and navigation
- Topic clusters and hub and spoke models
- URL taxonomy and consistent patterns
- Internal linking between products, solutions, resources, and content types
- Clear content relationships that search engines and AI systems can interpret
On-page SEO
- Title tags and meta descriptions
- Header hierarchy and content structure
- Image alt attributes and media optimization
- Page-level schema, where relevant
- Clear, intent-aligned calls to action
Content SEO
- Keyword and intent research
- Topic and cluster planning
- Pillar and supporting content strategy
- Depth, freshness, and semantic coverage
- EEAT aligned content that reflects real expertise
Off-page and authority SEO
- High-quality backlinks from relevant domains
- Digital PR, mentions, and citations
- Reputation and trust signals
- External entity corroboration that supports brand authority in AI and search systems
Local SEO
- Location-specific landing pages
- Google Business Profile optimization
- NAP consistency across directories
- Local citations and reviews
- Local citations and reviews
International and language SEO
- Strategy for multi-region and multi-language sites (ccTLD, subfolder, or subdomain)
- Hreflang implementation and governance
- Country and language-specific keyword research
- Localized content and messaging, not just translation
- Alignment with country-specific SERP behaviour
Analytics and governance
- GA4 and analytics configuration for SEO and CRO tracking
- Google Search Console setup for domains and properties
- Tag management through GTM or equivalent
- SEO reporting, dashboards, and workflows
- Governance on who owns changes, approvals, and measurement
Layer 2 — AI SEO (AIO readiness)
Layer 2 prepares your site for Google AI Overviews and AI-enhanced search results.
- Entity identification and optimization (brand, products, solutions, people, locations)
- Schema and structured data for key content types
- Semantic topic graphs that connect related themes and queries
- Content patterns that are easy for large language models to parse and interpret
- Signals that support AI Overview eligibility and selection
The goal of this layer is simple : Make your site AI-ready so it can be included and trusted in AI-driven search experiences.
Layer 3 — AEO (Answer Engine Optimization)
Layer 3 focuses on answer engines such as ChatGPT, Perplexity, Copilot, and other AI assistants that present direct responses.
- Identification of high-value questions across the buyer journey
- Q and A content architecture across blogs, resources, docs, and support content
- Micro answer and snippet-style content that can be retrieved and quoted by models
- Answer confidence signals through clear structure, sources, and consistency
- Optimization for zero-click style answers and summaries
- Mapping of questions to content, entities, and internal navigation
The goal of this layer is to position your brand so that AI systems choose your content when they answer user questions.
Layer 4 — GEO (Generative Engine Optimization)
- Summarize
- Compare
- Cluster
- Synthesize information across multiple sources
- Content formatted for accurate summarization and compariso
- Retrieval optimization so your pages are actually pulled into generative results
- Clear explanations, structured sections, and examples that models can reuse
- Signals that reduce the risk of misrepresentation or hallucination about your brand
- Coverage of use cases, objections, and decision points that generative engines surface
- Monitoring and improvement of how your brand is described in generative interfaces
The goal of this layer is to make sure your brand is consistently and accurately represented when AI systems generate multi-source answers.
Layer 5 — CRO (Conversion Rate Optimization)
Layer 5 ensures that increased visibility turns into business outcomes.
- UX and journey optimization for key templates and flows
- Landing page structure, messaging, and offer testing
- Funnel and behavioural analytics to identify friction points
- A/B and multivariate tests on layout, copy, and CTAs
- Personalization strategies based on source, intent, and stage
- Alignment with CRM and marketing automation for attribution
The goal of this layer is to create a direct line between AI era visibility and pipeline, bookings, or revenue.
How we implement the UniGenSEO framework
Step 1: Diagnostic and baseline
We start with a structured diagnostic of:
- Technical SEO and information architecture
- Content and authority profile
- Local and international SEO setup
- Current AI visibility (AIO, AEO, GEO)
- Conversion performance across key pages
You receive a baseline report and a prioritized roadmap.
Step 2: Strategy and Stack design
We then design your specific 5-layer unified generative SEO implementation:
- Which regions and languages to prioritize
- Which products, solutions, or categories to focus on first
- Which questions, intents, and topics matter most for AI and answer engines
- What changes are needed at each layer (Traditional SEO, AI SEO, AEO, GEO, CRO)
This becomes your operational blueprint.
Step 3: Foundation upgrades (Layer 1)
We strengthen or rebuild your foundation:
- Clean up technical issues that block AI and search engines
- Improve information architecture and navigation
- Structure content into topics and clusters
- Address authority gaps and local or international inconsistencies
- Align analytics with the metrics that matter
Step 4: AI and answer engine optimization (Layers 2, 3, and 4)
Next, we work on AI-oriented layers:
- AI SEO for AI Overviews and entity readiness
- AEO for high-value questions and answer surfaces
- GEO for generative search experiences and summaries
We collaborate with your content, product, and marketing teams to integrate this into existing workflows rather than create a parallel process.
Step 5: Conversion optimization (Layer 5)
We optimize the experience and conversion paths:
- Key landing pages and templates
- Forms, offers, and lead capture flows
- Navigation and internal linking to support journeys
- Experiments to increase engagement and conversion rates
Step 6: Continuous improvement and reporting
Finally, we operate the Stack as an ongoing program:
- Regular reviews of AI and organic visibility
- Monitoring of how answer engines and generative systems present your brand
- Continuous SEO and CRO enhancements
- Reporting that connects activity to leads, pipeline, and revenue
What progressive marketers can expect with UniGenSEO?
While every engagement is unique, brands that implement the unified generative SEO can expect:
- Stronger coverage of important queries, topics, and entities
- Increased appearance in AI Overviews and answer experiences
- Increased appearance in AI Overviews and answer experiences
- A more structured and scalable SEO program across regions
- Higher conversion rates from organic and AI-driven traffic
- A straightforward narrative to share with leadership on how organic growth is managed
Why partner with Briskon
- 20+ years of experience in digital marketing and software development
- 480+ projects delivered across enterprise, B2B, and SaaS
- Deep expertise with multi-region and multi-language environments
- Framework-driven approach: UniGenSEO
- Ability to work across marketing, product, engineering, and UX teams
We do not just deliver isolated SEO tasks. We help you operate a complete, AI-ready organic growth system.
Pricing & Engagement Models
Transparent, scalable pricing built for enterprise SEO and AI-driven growth
Pricing for the UniGenSEO is tailored to the scale, complexity, and geographic footprint of your organization. No two enterprise SEO environments are the same — especially when AI SEO, AEO, GEO, and CRO layers are involved.
- Number of regions, languages, or domains
- Depth of technical and information architecture restructuring
- Content volume and historical SEO maturity
- Level of AI SEO, AEO, and GEO implementation required
- CRO scope across templates, journeys, and funnels
- Industry complexity and regulatory environment
- Team size, collaboration model, and execution ownership
A simple commitment philosophy
- No hidden fees
- No inflated retainers
- No long-term lock-ins unless mutually beneficial
- Transparent reporting and governance
You always know what work is happening, why, and how it impacts visibility, pipeline, and revenue.
Want a personalized estimate?
Yes. Traditional SEO is the entire foundation of the AI Organic Growth Stack. We strengthen technical SEO, information architecture, content, authority, local, and international SEO before expecting AI layers to perform.
We work with your existing analytics, SEO, and marketing stack wherever possible. If we recommend tools, they are to fill specific gaps, not to add complexity.
Regular enterprise SEO focuses mainly on rankings and traffic. The UniGenSEO Framework is designed for AI Overviews, answer engines, generative search, and conversion outcomes — with a clear five-layer framework and governance model.
Yes. Many clients begin with a priority region, product, or market segment, and then scale once the model is proven.
Foundational improvements often show impact within a few months, while AI and generative visibility tend to improve as content, entities, and authority signals mature. Conversion improvements can happen in shorter cycles through targeted experiments.
Ready to build an AI-era organic growth engine?
