The Client
Our client, is a 12 years business group headquatered in
USA and operates from multiple countries worldwide.
Their marketplace is fully online where products can be
sold and purchased internationally by brand name
wholesalers, discount retailers and bulk lot buyers. They
operate warehouses and distribution networks and act as
an integrated servicing platform for the sampling, receiving,
quality control and shipping of auctioned lots.
Business Situation
The client wanted to build a platform which enables sellers to display their products for auctioning and attract wholesale buyers to trade. Also they need to proactively protect genuine sellers from abusive buyers. Briskon worked with the client to create a seamlessly integrated online platform and enable the client to achieve this goal.
The Challenges
The existing systems and processes which were procured over a peiod of time, had the following challenges:
- Reduced efficiency and productivity on all business processes
- Large manpower needed to manage operations
- Services offered were not integrated causing disruptions in workflow
- Substantial cost overheads to run and maintain offline systems
- Un-scalable solution
The Solution
We used two methods to improve seller experience : focus on generating goodwill among sellers and reducing bad selling experiences. We used our Briskon e-Auction framework to build the entire system upon.
We developed a specific platform for client with following distinguished elements
- Generate heuristics-based rules to auto-suspend abusive buyers on the platform
- A framework which can be easily scaled out to handle large volume transactional data
- Integration with online banks, ERP and supply chain systems for controlled
- delivery of goods being auctioned
- A platform was created to register brand partners, buyers and sellers one
- Available online 24*7
- Accessibility from any geographical location
- Secure as it authenticates the user through user id and password
- Searchable auctions to select from
- Easy navigation and user experience
- Usage tracking
- Audit trails
Important features captured with solution:
Business to business(B2B) web auction model resembles consumer online auction. In the large company model the business creates its own auction site that sells excess inventory and in the small company model, a third party web auction site takes the place of the broker and auction excess inventory is listed on the site by a smaller sellers.
At a high level, the following components were developed- User Management
- Bidding Engine
- Content Management System
- Real time Alerts
- Search
- Matching Engine
The Benefits
- Higher repeat purchases
- A stickier website
- Expansion of auction business
- Opportunities to find unique items and collectibles
- Lower prices, entertainment, anonymity and convenience
- Increase revenues
- Optimal price settings
- Better customer relationships
- Lower transaction costs and lower administrative costs
