Maneuver your social media like never before and thrive in your digital success by harnessing the power, access, and distribution of social media.

What we deliver in social media optimization & marketing
Social Media Optimization (SMO) and Social Media Marketing (SMM) are pivotal components of digital marketing strategies for companies. SMO involves optimizing social media platforms to enhance brand visibility and engagement. This includes crafting compelling content, utilizing relevant keywords and hashtags, and fostering a community around the brand. By optimizing profiles, sharing valuable content, and engaging with followers, SMO aims to amplify brand presence across various social channels.
While, Social media marketing is a type of digital marketing where we focus on the endowment and enhancement of your brand using social media platforms like Facebook, LinkedIn, X, Instagram, etc. Social Media Marketing (SMM) has become a game-changer among the myriad marketing tactics available, and we are one of the leading Social Media Marketing services companies, providing businesses with unparalleled chances to build a strong online presence, cultivate brand loyalty, and produce measurable outcomes. One of the keys to successful SMM is understanding your target audience. By understanding their needs and preferences, you can tailor your content and messaging to resonate with them effectively. Integrating SMO and SMM into a digital marketing strategy enables tech companies to foster meaningful relationships with their audience, boost brand awareness, and ultimately, drive business growth in the digital landscape.
- Social media marketing strategy
- Optimize spend versus ROI
- Lead generation
- Marketing automation
What we do
Social Media Optimization (SMO) involves enhancing the visibility and reach of a brand or individual on social media platforms. Some of the major points that are covered in SMO are:
Profile optimization
Ensure that social media profiles are complete, accurate, and consistent across platforms. This includes using high-quality images, relevant keywords, and a compelling bio.
Content strategy
Develop a consistent content strategy that aligns with the brand’s identity and audience preferences. Content should be engaging, valuable, and shareable to encourage interaction and virality.
Audience engagement
Actively engage with followers by responding to comments, messages, and mentions promptly. Encourage conversation, ask questions, and seek feedback to foster a sense of community.
Hashtag strategy
Research and use relevant hashtags to increase discoverability and reach on platforms like X, Instagram, and LinkedIn. Utilize trending hashtags where appropriate to join relevant conversations.
Analytics and monitoring
Regularly monitor social media metrics such as engagement, reach, and follower growth to track performance and identify areas for improvement. Use analytics tools to gain insights into audience behavior and preferences.
Feedback and iteration
Solicit feedback from followers and monitor comments, reviews, and mentions to understand sentiment and areas for improvement. Continuously iterate and refine SMO strategies based on feedback and analytics data.
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DISCOVERY
AUDIT
STRATEGY
IMPLEMENTATION
MEASURE
How we do
The social media landscape is constantly evolving, with new platforms, features, and trends emerging regularly. As a social media marketing agency, we are aware of the constant presence of multiple users on separate platforms. Once we establish the presence of your business on social media platforms, we highlight the diverse aspects that can make it engaging and compelling. We then make and post content about your business to create awareness. Those advertisements which are created on social media platforms can be seen by users according to their interests and we use algorithms and social media marketing theories for the ads to be promoted on these unique platforms.
Consistency is key to maintaining an active and engaged presence on social media. Visual content tends to garner more engagement and attention on social media than text-based posts. Developing a posting schedule based on platform analytics and audience behavior and sticking to it to stay top-of-mind with your followers. Regularly monitor key metrics such as engagement, reach, and follower growth to gauge the effectiveness of your SMM efforts. Using analytics tools to gain insights into audience behavior, content performance, and trends and adjusting your strategy accordingly. Supplementing your organic reach efforts with paid advertising and promotion on social media platforms. We are happy to explore experimenting with different ad formats, targeting options, and budget allocations to maximize your ROI and reach your goals. And lastly, sharing valuable insights, offering support, and helping to establish yourself as a trusted authority in your industry will cultivate loyal followers and brand advocates.
How a next-generation quality and safety management software company rapidly boosted sales

Why choose Briskon
We, as a social media marketing company, work hard to ensure that your company’s online presence is more lively and attractive. We focus on the different statistics that are provided by these platforms, which show the age criteria, regions, and other information about the users who regularly hit the like button or visit your official page. By assessing these statistics, we build your online presence so that it makes a tremendous impact. Briskon’s social media optimization and marketing services drive adequate and targeted traffic to a business’s website by ensuring ROI at an optimally reduced cost. We help you strategize, create, maintain, and promote your brand, product, or service on social media based on your digital marketing objectives.
SMM is an ongoing process of learning, experimentation, and optimization. We, at Briskon, continuously solicit feedback from your audience, analyze performance data, and continuously iterate on your strategy to refine your approach and drive better results over time. We can ensure the safety of your confidential data and promote your business at its best on a social media marketing level. We stay informed about industry developments and will assist you in adapting your strategy to stay ahead of the curve and maintain relevance with your audience.

Briskon has driven remarkable results for clients, achieving an average 120% increase in organic website traffic within the first year, over 1 million new user sessions, and more than 100,000 high-quality leads through strategic SEO initiatives.

Why social media marketing
Social media has transformed the way businesses interact with their customers. The power of social media lies in its ability to facilitate real-time communication, foster authentic relationships, and amplify brand visibility on a global scale. Social Media Marketing (SMM) uses different social media platforms to advertise goods and services, interact with customers, and increase brand awareness. In contrast to conventional marketing methods, SMM makes use of social networks to build relationships, enable two-way communication, and establish genuine ties with consumers.
SMM offers businesses of all sizes the opportunity to connect with potential customers and drive conversions. It provides an elevated platform for the users so that they can come up with their grievances or compliments. Social Media Marketing is currently one of the most effective ways to gauge the performance of your company. For your company, you can choose any of the social media platforms that suit you and help your business with its enhancement and growth. However, with the ever-evolving landscape of social media platforms and the dynamic nature of consumer behavior, mastering the art of SMM requires a strategic approach.
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