Indian food delivery app made affordable to Indian restaurants with a direct payment option

Modified on July 8th, 2024

The client

An Australian startup with an intention to revolutionize the food delivery technology industry. Our enthusiastic client believes in disruptive technologies leading to innovation. Having offices in Australia and India, this rapidly growing company is constantly focusing on automation.

Business situation

As a young and vibrant startup, our client had a business idea to solve the restaurant’s problem of deduction of commission at every transaction. Client was looking for a technology partner who can assure an innovative product by understanding the problem areas of a restaurant’s delivery and its solutions through an online web portal along with iOS and Android apps.

The challenges

Right from concept to the completion of an idea and the implementation of the same with innovation, primary research was needed to understand the demands of such a solution. End-to-end development of the solution, keeping ease of use, speed, localization, and scalability in mind.

  • Reduced efficiency and productivity on all business processes
  • Large manpower needed to manage operations
  • Services offered were not integrated, causing disruptions in workflow
  • Substantial cost overheads to run and maintain offline systems
  • Un-scalable solution

The solution

Briskon studied the market and developed a robust, scalable portal along with iOS and Android apps. The solution is based on subscriptions for restaurants with great marketing options. A restaurant can choose a subscription and needs to pay just this fee, irrespective of sales volume. While onboarding, restaurants will have to provide KYC documents for direct transfer of payment against food delivery orders. Apart from the general registered users of the app, chefs could also use the solution along with the owners of the restaurant for faster action. Order tracking was the heart of the solution. Restaurants could promote themselves by offering attractive discounts.

The entire system could also be whitelisted and implemented for a restaurant as well.

The key features of the portal, iOS and Android apps are:

  • Generate heuristics-based rules to auto-suspend abusive buyers on the platform
  • Seamless communication
  • Order tracking
  • Group ordering
  • Redeem Points for cash discounts
  • Fast & easy navigation
  • Display of promotion at a place
  • GPS based search
  • Online menu for restaurants
  • Search and pay incomplete order
  • Separate and dedicated app for Restaurant managers
  • Comprehensive grievance handling
  • Loyalty and reward points
  • Single click checkout
  • Social Media Integration
  • Dish of the day selection
  • Restaurant control panel for order tracking

The benefits

  • A new business is born
  • Exceptional experience for businesses and end customers
  • Affordable – no revenue share – just a subscription
  • Independent reward program
  • Restaurants can now have their own menu online on this platform
  • Direct communication to kitchen’s chef
  • Sleek food delivery system and app in the market
  • Individual marketing campaigns for restaurants
  • Cloud printing
  • Social media integration