A construction company soars high with leads for their new project
Modified on June 7th, 2024
The Client
A well-known 30-year-old India-based construction company that has completed numerous successful residential and commercial projects. Our client has been known for its on-time and quality execution.
Business Situation
Our client had a brand new construction project that was one of the tallest apartments in Bangalore City. Their website was obsolete and had just one static page for the entire project. We were approached to increase the number of leads and improve the companyʼs brand. The company was spending a huge amount of money on conventional advertising with very little recognition and inquiries.
The Challenges
The area where the new project was being constructed was not very high-income concentrated. Since there were a lot of amenities, the cost per home was higher than other competitors. Our client never went for digital marketing and was not able to allocate a budget for it. The domain authority of the website was just 11, which is very low. There were no proper brand guidelines and directions for using colours and logo. The website’s copy was not impressive. The number of pages on the website was way too low for SEO.
The Solution
Briskon formed a team of digital marketing experts and started setting objectives for the entire activity with multiple interviews and interactions with the client. Later, we performed an in-depth analysis of the clientʼs competitors and target audience. Our suggestions kicked off with the revamping of the website, with a special dedication to the targeted project. We charted out design objectives where we used multiple CTAs, leading to lead capture. We designed project-centric landing pages for various channels for paid advertisements. We procured a database of 200K high-net-worth people in the locality and other potential nearby cities and performed SMS and email marketing. A brand guideline was developed for brand consistency. We provided our full-fledged digital marketing expertise to our client. Briskon also supported our client with regular emails to its customers.
Services include:
- A brand new website
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization
- Social Media Marketing (FB and LinkedIn)
- Email marketing
- SMS marketing
- Video marketing
- New SEO content suggestions and implementation in design
- Creating brand guidelines
- Emailer design
- Hosting recommendation
- Analytics setup
- Online chat integration
- Complete website maintenance
- Blog design and regular writing
- Lead capturing system
Outcomes
In a period of 8 months, team Briskon out-performed and our clinet increased the price of each apartment 3 times.
- Increment in price of per apartment 3 times in 8 months
- 1750+ leads in 240 days
- 195+ monthly leads through SEM/SMO/SMM/email marketing/ SMS marketing
- 6483% increment in Alexa ranking
- 456% increase in number of pages
- 134+ SERP on Google page 1
- 56% decrease in conventional advertising cost
- Better communication with existing customers through seasonal and informative emailers
- Brand building
