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Senior Digital Marketing Executive

Job Code: BT- SDME

Modified on March 1st, 2024

Position Overview

As a Senior Digital Marketing Executive, you are entrusted with the strategic leadership and execution of comprehensive digital marketing initiatives to drive brand visibility, customer engagement, and revenue growth. Leveraging a deep understanding of digital channels, you play a pivotal role in developing and implementing innovative, data-driven marketing strategies. Your responsibilities include overseeing a team, managing budgets, and ensuring the seamless integration of various digital platforms to optimize performance. With strong communication and leadership skills, you collaborate cross-functionally, staying ahead of industry trends, to adapt and refine strategies. Your analytical mindset allows you to interpret complex data, measure campaign effectiveness, and make informed decisions, contributing to the overall success of the company’s marketing objectives in an ever-evolving digital landscape.

Key Responsibilities

  • Strategy Development: Developing and executing comprehensive digital marketing strategies aligned with organizational goals.
  • Campaign Management: Planning, implementing, and monitoring digital marketing campaigns across multiple channels such as social media, email, SEO, SEM, and content marketing.
  • Analytics and Reporting: Utilizing analytics tools to track and measure campaign performance, deriving actionable insights, and preparing reports to evaluate the effectiveness of digital marketing efforts.
  • Budget Management: Managing and optimizing budgets for digital marketing campaigns to ensure maximum ROI.
  • Team Leadership: leading and mentoring a team of digital marketers, overseeing their work, and ensuring alignment with overall strategies.
  • Content Strategy: Collaborating with content teams to align content strategy with digital marketing objectives and optimize content for various digital channels.
  • SEO and SEM Expertise: Overseeing search engine optimization (SEO) efforts and search engine marketing (SEM) campaigns, including PPC management and keyword optimization.
  • Social Media (SMO & SMM): Developing and implementing social media strategies, creating content calendars, analyzing performance metrics, and increasing engagement and followers across platforms.
  • Stakeholder Communication: Collaborating with cross-functional teams and communicating digital marketing strategies and initiatives to stakeholders.

Mandatory Skills

  1. Digital Marketing Strategy:
  • Create, implement, and present comprehensive digital marketing plans and strategies.
  • Perform quality assurance across websites and all digital marketing programs to ensure an optimal user experience.
  1. Paid Search Management:
  • Utilize proprietary platforms and automated bidding algorithms for effective management and optimization of online marketing and paid search campaigns.
  • Maintain a strong knowledge of online advertising, paid search landscape, and industry tools for daily campaign execution.
  1. Google Analytics Expertise:
  • Generate and implement Google Analytics, providing in-depth analysis.
  • Use Google Analytics to shape and optimize web strategy, analyzing past data to project campaign performance.
  1. Keyword Research and SEO:
  • Conduct thorough keyword research and create content for SEO and landing pages.
  • Utilize tools like Google Keyword Planner for effective keyword research and website analysis.
  1. Search Engine Marketing (SEM):
  • Plan, execute, and optimize SEM campaigns for various clients.
  • Specialize in generating highly qualified leads for local businesses through effective search engine marketing.
  1. Social Media Marketing (SMM):
  • Content creation (copywriting, design, videos), platform expertise, analytics, community management, SEO, advertising, strategic thinking, clear communication, adaptability, time management, legal awareness, collaboration, and constant testing. Utilizing CRM tools and social listening completes the skill set for effective audience engagement and brand success.
  1. Google AdWords Proficiency:
  • Review and optimize Google AdWords accounts for medium to large businesses.
  • Develop AdWords campaigns through strategic keyword market research strategies.
  1. Marketing Campaigns:
  • Manage relationships with search engines and agencies to optimize search marketing campaigns.
  • Design and upload PPC marketing campaigns, presenting solution-based marketing campaigns to prospects.
  1. Search Campaigns Management:
  • Plan and execute paid and natural search campaigns for Fortune 500 clients.
  • Create and maintain pay-per-click (PPC) search campaigns, providing detailed reporting on relevant KPIs.
  1. A/B Testing:
  • Implement A/B testing for landing pages, email, and Facebook promotions to optimize content and boost performance.
  • Develop new ad copy for A/B testing to enhance market efficiency.
  1. Social Media Integration:
  • Collaborate with the team to integrate social media marketing channels.
  • Measure and monitor social media marketing engagement, contributing to external communication efforts.
  1. ROI Analysis:
  • Troubleshoot and restructure campaigns to increase quality, ROI, and lead conversions.
  • Prepare quarterly and annual statistical reports, including detailed ROI analysis for company officers.
  1. Bid Management:
  • Execute landing page testing and optimization, creative testing, and bid management best practices.
  • Deliver SEO/PPC campaign and bid management research and analysis.
  1. Campaign Management:
  • Execute campaign management tactics, providing exceptional customer service and efficient billing management.
  • Configure Campaign Management and Response Management for optimal results.
  1. Data Analysis:
  • Analyze data to identify areas of opportunity and trends.
  1. WordPress Expertise:
  • Administer websites through moderating comments, updating news, and installing/configuring WordPress plug-ins.
  • Generate marketing content and execute website modifications using the WordPress platform.

Required Soft Skills

  1. Communication Skills:
  • Clear and effective communication is crucial for conveying marketing strategies, collaborating with team members, and presenting ideas to stakeholders.
  • Ability to communicate complex digital marketing concepts simply and understandably.
  1. Leadership and Team Management:
  • As a senior digital marketing executive, you may be responsible for leading and managing a team. Leadership skills, including the ability to motivate, mentor, and guide team members, are essential.
  1. Analytical Thinking:
  • Strong analytical skills are vital for interpreting data and analytics to derive insights and optimize digital marketing campaigns.
  • Ability to make data-driven decisions and adjust strategies based on performance metrics.
  1. Problem-Solving Skills:
  • The digital marketing landscape is dynamic, and challenges are inevitable. Being able to identify issues and implement effective solutions quickly is crucial.
  1. Adaptability:
  • Digital marketing is constantly evolving. An ability to adapt to new trends, technologies, and industry changes is essential for success in this field.
  1. Creativity:
  • Creativity is crucial for developing innovative and engaging digital marketing campaigns. The ability to think outside the box and generate fresh ideas can set a senior digital marketing executive apart.
  1. Time Management:
  • Effective time management is essential for meeting deadlines and managing multiple projects simultaneously. Prioritization and organization are key aspects of this skill.
  1. Client Management:
  • Senior digital marketing executives often work closely with clients. Building and maintaining strong relationships, understanding client needs, and delivering results are critical.
  1. Strategic Thinking:
  • A senior digital marketing executive must think strategically, aligning digital marketing efforts with overall business goals and objectives. Developing long-term strategies for sustained success is important.
  1. Continuous Learning:
  • The digital marketing landscape is dynamic, with constant updates and changes. A commitment to continuous learning and staying updated on industry trends is crucial for success.

Benefits

  • Competitive salary based on experience and skills.
  • Ensuring work-life balance for employees.
  • Opportunities for professional growth and development.
  • A collaborative and creatively stimulating work environment.
  • Access to the latest design tools and technologies.
  • The chance to work with a diverse range of domestic and international clients.

Application Process

  1. HR Screening: The HR screening phase serves as the initial introduction between the company and the candidate. This stage involves a conversation with our Human Resources team to create a foundational understanding. Here’s what to expect:
  • Purpose: To comprehend your professional journey, and ambitions, and assess cultural alignment with Briskon.
  • Topics Covered: Professional background, career aspirations, alignment with company values, and understanding of the role you’ve applied for.
  • Outcome: Determining if there’s a mutual interest in moving forward to evaluate your technical skills and fit within the organization.
  1. Technical Discussion: After successfully passing the HR screening, the technical discussion phase assesses your domain-specific expertise and problem-solving abilities. Key points include:
  • Purpose: To evaluate your technical knowledge, skills, and practical approach within your field or role.
  • Topics Covered: Previous projects, technical skills relevant to the role, problem-solving methodologies, and your approach to challenges.
  • Outcome: Assessing your technical competence and understanding how it aligns with the requirements of the position.
  1. Technical Assessment/Test: This phase involves a practical evaluation of your skills through specific tasks or tests aligned with the role. Expectations include:
  • Purpose: To further gauge your practical abilities and knowledge in a real or simulated work scenario.
  • Topics Covered: This could include coding challenges, problem-solving exercises, or simulations relevant to the role’s responsibilities.
  • Outcome: Assessing your hands-on skills and how well they align with the practical requirements of the position.
  1. Managerial Discussion: The managerial discussion assesses your fit within the team and the broader organizational environment. Key aspects covered are:
  • Purpose: To evaluate your compatibility within the team dynamics and the company’s culture.
  • Topics Covered: Collaboration approach, leadership skills (if applicable), adaptability to varying work environments, and team integration.
  • Outcome: Assessing your interpersonal skills and how well you align with the team’s dynamics and the company’s ethos.
  1. Final HR Discussion: The final HR discussion serves as the concluding stage where detailed specifics about the role, compensation, and benefits are addressed. Here’s what to expect:
  • Purpose: To finalize any remaining queries related to the role, and discuss compensation, benefits, and other pertinent details.
  • Topics Covered: Role specifics, compensation package, benefits, potential start date, and any additional queries from your end.
  • Outcome: Ensuring clarity on both ends regarding the role and terms of employment.

Experience Level:  4 to 6 years. Excellent research, analytical, and communication skills with marketing flair. Knowledge of Marketing strategy. Agility to learn and decode new Digital Marketing challenges.
Educational Qualifications: BE/B.Tech in Computer Science / Information Technology or MBA/MCA or any other graduation with adequate experience.
Job Location: Bangalore
Employment: Full Time, Permanent
Work Mode: Work From Office
Salary: As per the company standard

If you are an exceptionally innovative, passionate, and fast learner Senior Digital Marketing Executive keen to embark on an exciting journey working on innovative projects, please submit your portfolio and resume to careers@briskon.com, treesa.joseph@briskon.com

If you have any queries, please feel free to contact us at +91 9945141100.