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Senior Marketing Executive

Job Code: BT-SME

Modified on March 1st, 2024

Position Overview

We are looking for a Senior Marketing Executive. The ideal candidate is a self-starter with experience in digital marketing, conventional marketing, and hands-on campaign management. This role demands exceptional creativity, strategic thinking, and a strong grasp of marketing tactics to drive brand awareness. You are known as a problem solver and someone who always knows where to find what others are looking for. The goal is to reach out to the market and cultivate the customer’s interest in our services in ways that strengthen our reputation and facilitate our continuous growth.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with company objectives, targeting the Global market.
  • Collaborate with cross-functional teams including Sales, Product Development, and Leadership to align marketing efforts with business objectives.
  • Stay up-to-date with the latest paid marketing trends and best practices and implement them as necessary.
  • Create and execute a compelling content strategy that educates the market and advances thought leadership — including use cases, case studies, whitepapers, blog posts, and more.
  • Identify new channels for developing the pipeline.
  • Utilizing analytics tools to track and measure campaign performance and optimize for maximum ROI.
  • Creating a content strategy for both conventional and digital marketing different channels and target audiences.
  • Stay updated on emerging trends and best practices in the IT industry and marketing landscape.

Minimum Qualification

  • Master’s degree in Digital Marketing, Business, or Analytics from a reputed institute, or equivalent practical experience.
  • 4 to 6 years of experience in Brand awareness and Marketing.

Nice to have

  • Good understanding of  On-page and Off-Page optimization, GTM, Google Analytics, and online software tools for SEO like SEMRUSH, Moz, etc
  • SEM – Google Adwords, Remarketing.
  • SMO – In-depth knowledge of social media
  • SMM – Landing page optimization, Facebook, LinkedIn, X Ads.
  • Branding, Brand equity, and keyword planning

Required Soft Skills

  1. Communication Skills:
  • Team Collaboration: Effective communication with project managers, designers, and other stakeholders is crucial for successful Campaigns to reach the clients.
  • Proof Reading: Ensure that all marketing materials, including campaigns, emails, and presentations, reflect professionalism and accuracy, to enhance the brand image.
  1. Problem-Solving:
  • Analytical Thinking: The ability to analyze problems, break them down into smaller components, and devise effective solutions.
  • Troubleshooting: Proficiency in identifying and resolving issues quickly, whether related to newsletters, blogs, or content.
  1. Time Management:
  • Task Prioritization: Knowing how to prioritize tasks based on their importance and impact on goals.
  • Marketing Calendar: Planning and strategizing the tactics to achieve every quarter within the budget effectively.
  1. Budget-wise Planning:
  • Maximizing ROI: Enabling prioritization of marketing strategies based on their potential ROI, ensuring that resources are allocated to campaigns likely to yield the highest returns.
  • Risk Mitigation: Mitigating financial risks associated with marketing endeavors, ensuring a buffer for unexpected costs or fluctuations within the budget.
  1. Adaptability:
  • Learning Agility: Willingness and ability to quickly learn and incorporate new skills and strategies.
  • AI Tools: Should know how to use AI tools like ChatGPT, Jasper, Bard, etc.
  1. Teamwork:
  • Collaboration: Working effectively with designers, and stakeholders to achieve common goals.
  • Knowledge Sharing: Willingness to share knowledge and collaborate with team members to enhance the overall skill set of the team.

Benefits

  • Competitive salary based on experience and skills.
  • Ensuring work-life balance for employees.
  • Opportunities for professional growth and development.
  • A collaborative and creatively stimulating work environment.
  • Access to the latest design tools and technologies.
  • The chance to work with a diverse range of domestic and international clients.

Application Process

  1. HR Screening: The HR screening phase serves as the initial introduction between the company and the candidate. This stage involves a conversation with our Human Resources team to create a foundational understanding. Here’s what to expect:
  • Purpose: To comprehend your professional journey, and ambitions, and assess cultural alignment with Briskon.
  • Topics Covered: Professional background, career aspirations, alignment with company values, and understanding of the role you’ve applied for.
  • Outcome: Determining if there’s a mutual interest in moving forward to evaluate your technical skills and fit within the organization.
  1. Technical Discussion: After successfully passing the HR screening, the technical discussion phase assesses your domain-specific expertise and problem-solving abilities. Key points include:
  • Purpose: To evaluate your technical knowledge, skills, and practical approach within your field or role.
  • Topics Covered: Previous projects, technical skills relevant to the role, problem-solving methodologies, and your approach to challenges.
  • Outcome: Assessing your technical competence and understanding how it aligns with the requirements of the position.
  1. Technical Assessment/Test: This phase involves a practical evaluation of your skills through specific tasks or tests aligned with the role. Expectations include:
  • Purpose: To further gauge your practical abilities and knowledge in a real or simulated work scenario.
  • Topics Covered: This could include coding challenges, problem-solving exercises, or simulations relevant to the role’s responsibilities.
  • Outcome: Assessing your hands-on skills and how well they align with the practical requirements of the position.
  1. Managerial Discussion: The managerial discussion assesses your fit within the team and the broader organizational environment. Key aspects covered are:
  • Purpose: To evaluate your compatibility within the team dynamics and the company’s culture.
  • Topics Covered: Collaboration approach, leadership skills (if applicable), adaptability to varying work environments, and team integration.
  • Outcome: Assessing your interpersonal skills and how well you align with the team’s dynamics and the company’s ethos.
  1. Final HR Discussion: The final HR discussion serves as the concluding stage where detailed specifics about the role, compensation, and benefits are addressed. Here’s what to expect:
  • Purpose: To finalize any remaining queries related to the role, and discuss compensation, benefits, and other pertinent details.
  • Topics Covered: Role specifics, compensation package, benefits, potential start date, and any additional queries from your end.
  • Outcome: Ensuring clarity on both ends regarding the role and terms of employment.

Experience Level: 4 to 6 years of experience in Brand awareness and  Marketing.
Educational Qualifications: Master’s degree in Digital Marketing, Business, or Analytics from a reputed institute, or equivalent practical experience.
Job Location: Bangalore
Employment: Full Time, Permanent
Work Mode: Work From Office
Salary: As per the company standard

If you are a highly innovative, passionate, and adept Senior Marketing Executive eager to embark on an exhilarating journey contributing to innovative projects, we encourage you to submit your portfolio and resume to careers@briskon.com, treesa.joseph@briskon.com

If you have any queries, please feel free to contact us at +91 9945141100.