Position overview
Key responsibilities
- Develop and execute comprehensive marketing strategies aligned with company objectives, targeting the Global market.
- Collaborate with cross-functional teams including sales, product development, and leadership to align marketing efforts with business objectives.
- Stay up-to-date with the latest paid marketing trends and best practices and implement them as necessary.
- Create and execute a compelling content strategy that educates the market and advances thought leadership — including use cases, case studies, whitepapers, blog posts, and more.
- Identify new channels for developing the pipeline.
- Utilizing analytics tools to track and measure campaign performance and optimize for maximum ROI.
- Creating a content strategy for both conventional and digital marketing different channels and target audiences.
- Stay updated on emerging trends and best practices in the IT industry and marketing landscape.
Minimum qualification
- Master’s degree in digital marketing, business, or analytics from a reputed institute, or equivalent practical experience.
- 4 to 6 years of experience in brand awareness and marketing.
Nice to have
- Good understanding of on-page and off-page optimization, GTM, Google analytics, and online software tools for SEO like Semrush, Moz, etc
- SEM – Google Adwords, remarketing.
- SMO – In-depth knowledge of social media
- SMM – Landing page optimization, Facebook, LinkedIn, X Ads.
- Branding, brand equity, and keyword planning
Required soft skills
- Communication skills:
- Team collaboration: Effective communication with project managers, designers, and other stakeholders is crucial for successful Campaigns to reach the clients.
- Proof reading: Ensure that all marketing materials, including campaigns, emails, and presentations, reflect professionalism and accuracy, to enhance the brand image.
- Problem-solving:
- Analytical thinking: The ability to analyze problems, break them down into smaller components, and devise effective solutions.
- Troubleshooting: Proficiency in identifying and resolving issues quickly, whether related to newsletters, blogs, or content.
- Time management:
- Task prioritization: Knowing how to prioritize tasks based on their importance and impact on goals.
- Marketing calendar: Planning and strategizing the tactics to achieve every quarter within the budget effectively.
- Budget-wise planning:
- Maximizing ROI: Enabling prioritization of marketing strategies based on their potential ROI, ensuring that resources are allocated to campaigns likely to yield the highest returns.
- Risk mitigation: Mitigating financial risks associated with marketing endeavors, ensuring a buffer for unexpected costs or fluctuations within the budget.
- Adaptability:
- Learning agility: Willingness and ability to quickly learn and incorporate new skills and strategies.
- AI tools: Should know how to use AI tools like ChatGPT, Jasper, Bard, etc.
- Teamwork:
- Collaboration: Working effectively with designers, and stakeholders to achieve common goals.
- Knowledge sharing: Willingness to share knowledge and collaborate with team members to enhance the overall skill set of the team.
Benefits
- Competitive salary based on experience and skills.
- Ensuring work-life balance for employees.
- Opportunities for professional growth and development.
- A collaborative and creatively stimulating work environment.
- Access to the latest design tools and technologies.
- The chance to work with a diverse range of domestic and international clients.