Position overview
We are seeking a highly motivated and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing SEO strategies and supporting a range of activities, including on-page, off-page, and technical SEO, content marketing, keyword research, link building, communication, competitor analysis, and critical thinking.
Key responsibilities
- On-page, off-page, and technical SEO:
- Conduct comprehensive on-page and technical SEO audits to identify optimization opportunities.
- Implement on-page SEO best practices to improve website performance in search results.
- Assist in executing off-page strategies to build high-quality backlinks and enhance domain authority.
- Content marketing:
- Collaborate with the content team to align content strategy with SEO objectives.
- Support the development and execution of content marketing initiatives to drive organic traffic and engagement.
- Keyword research:
- Assist in conducting thorough keyword research to identify relevant and high-performing keywords.
- Optimize content for target keywords to improve organic search visibility.
- Link building:
- Contribute to the creation and execution of effective link-building strategies.
- Support the identification and pursuit of link-building opportunities through outreach and relationship building.
- Communication:
- Collaborate with cross-functional teams to communicate SEO requirements and opportunities.
- Provide regular updates on SEO performance and initiatives to stakeholders.
- Competitor analysis:
- Assist in conducting competitive analysis to identify trends, gaps, and opportunities.
- Utilize competitor insights to refine and enhance SEO strategies.
- Critical thinking:
- Analyze data and trends to make informed decisions and adjustments to the SEO strategy.
- Identify potential challenges and proactively develop solutions.
- Content writing (optional):
- Contribute to creating SEO-friendly content when required, ensuring alignment with the overall content strategy.
- Strategy & research:
- Contribute to the development and execution of comprehensive SEO strategies aligned with business goals.
- Stay updated on industry trends, algorithm changes, and emerging SEO best practices.
- Analytics reasoning & decision making:
- Assist in using analytics tools to track, measure, and report on key SEO metrics.
- Contribute to making data-driven decisions to optimize and improve the effectiveness of SEO
- Keyword management and SEO:
- Work on keyword optimization to enhance website traffic and rankings.
- Begin developing proficiency in technical SEO and contribute to keyword visibility improvements.
- Certifications and continuous learning:
- Show dedication to acquiring certifications in AdWords and social media.
- Demonstrate commitment to completing relevant courses and improving soft skills and communication.
Mandatory skills
- Proven interest and initial exposure to SEO concepts.
- Basic understanding of website analytics tools.
- Willingness to learn and actively contribute to team objectives.
- Familiarity with basic HTML, CSS, and JavaScript concepts.
- Eagerness to stay updated on the latest SEO trends and best practices.
- Ability to use AI tools such as ChatGPT, Jasper, Bard, etc.
Required soft skills
- Communication skills:
- Ability to collaborate effectively with team members.
- Analytical thinking:
- Enthusiasm for analyzing data and solving problems.
- Adaptability:
- Flexibility and openness to learning and changes.
- Time management:
- Ability to manage time efficiently and meet deadlines.
- Interpersonal skills:
- Empathy and a willingness to work collaboratively.
- Creativity:
- Innovative mindset and readiness to think creatively.
- Networking:
- Interest in building a network within the SEO and digital marketing industry.
- Continuous learning:
- Strong desire to stay updated on SEO trends and technologies.
Benefits
- Competitive salary based on experience and skills.
- Strong focus on maintaining a healthy work–life balance.
- Opportunities for continuous professional growth and career development.
- A collaborative, supportive, and creatively stimulating work environment.
- Access to the latest industry tools, technologies, and resources.
- Opportunity to work with a diverse portfolio of domestic and international clients.
