SEO Specialist

Job Code: BT- SS

Modified on March 1st, 2024

Position Overview

We are seeking a highly motivated and results-driven  SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and encompasses a range of activities including on-page, off-page, technical SEO, content marketing, keyword research, link building, communication, competitor analysis, critical thinking.

Key Responsibilities

  1. On-Page, Off-Page, and Technical SEO:
  • Conduct comprehensive on-page and technical SEO audits to identify opportunities for optimization.
  • Implement on-page SEO best practices to enhance website performance in search engine results.
  • Assist in executing off-page strategies to build high-quality backlinks and enhance domain authority.
  1. Content Marketing:
  • Collaborate with the content team to align content strategy with SEO objectives.
  • Support the development and implementation of content marketing initiatives to drive organic traffic and engagement.
  1. Keyword Research:
  • Assist in thorough keyword research to identify relevant and high-performing keywords.
  • Optimize content for target keywords to improve organic search visibility.
  1. Link Building:
  • Contribute to the creation and execution of effective link-building strategies.
  • Support the identification and pursuit of link-building opportunities through outreach and relationship-building.
  1. Communication:
  • Collaborate with cross-functional teams to communicate SEO requirements and opportunities.
  • Provide updates on SEO performance and initiatives to stakeholders.
  1. Competitor Analysis:
  • Assist in conducting competitive analysis to identify trends, gaps, and opportunities in the market.
  • Utilize competitor insights to contribute to refining and improving SEO strategies.
  1. Critical Thinking:
  • Analyze data and trends to contribute to informed decisions and adjustments to the SEO strategy.
  • Identify potential challenges and actively participate in developing solutions to overcome them.
  1. Content Writing (Optional):
  • Contribute to creating SEO-friendly content when needed, ensuring alignment with the overall content strategy.
  1. Strategy & Research:
  • Contribute to the development and execution of comprehensive SEO strategies aligned with business goals.
  • Stay updated on industry trends, algorithm changes, and emerging SEO best practices.
  1. Analytics Reasoning & Decision Making:
  • Assist in utilizing analytics tools to track, measure, and report on key SEO metrics.
  • Contribute to making data-driven decisions to optimize and improve the effectiveness of SEO.
  1. Keyword Management and SEO:
  • Work on handling keywords to enhance website traffic and ranking.
  • Begin developing proficiency in technical SEO and contribute to optimizing keywords for improved visibility.
  1. Certifications and Continuous Learning:
  • Display dedication to acquiring certifications in AdWords and social media.
  • Aspire to complete relevant courses and continually improve soft skills and communication.

Mandatory Skills

  • Proven interest and initial exposure to SEO concepts.
  • Basic understanding of website analytics tools.
  • Willingness to learn and contribute to team efforts.
  • Familiarity with basic HTML, CSS, and JavaScript concepts.
  • Eagerness to stay updated on the latest trends and best practices in SEO.
  • Should know how to use AI tools like ChatGPT, Jasper, Bard, etc

Required Soft Skills

  1. Communication Skills:
  • Display effective collaboration with team members.
  1. Analytical Thinking:
  • Show enthusiasm for analyzing data and contributing to problem-solving.
  1. Adaptability:
  • Exhibit flexibility and openness to learning and adapting to changes.
  1. Time Management:
  • Demonstrate the ability to manage time effectively and meet deadlines.
  1. Interpersonal Skills:
  • Display empathy and a willingness to work collaboratively.
  1. Creativity:
  • Show an innovative mindset and a willingness to think creatively.
  1. Networking:
  • Demonstrate an interest in building a network within the SEO and digital marketing industry.
  1. Continuous Learning:
  • Display a keenness for staying updated on the latest trends and technologies in SEO.

Benefits

  • Competitive salary based on experience and skills.
  • Ensuring work-life balance for employees.
  • Opportunities for professional growth and development.
  • A collaborative and creatively stimulating work environment.
  • Access to the latest design tools and technologies.
  • The chance to work with a diverse range of domestic and international clients.

Application Process

  1. HR Screening: The HR screening phase serves as the initial introduction between the company and the candidate. This stage involves a conversation with our Human Resources team to create a foundational understanding. Here’s what to expect:
  • Purpose: To comprehend your professional journey, and ambitions, and assess cultural alignment with Briskon.
  • Topics Covered: Professional background, career aspirations, alignment with company values, and understanding of the role you’ve applied for.
  • Outcome: Determining if there’s a mutual interest in moving forward to evaluate your technical skills and fit within the organization.
  1. Technical Discussion: After successfully passing the HR screening, the technical discussion phase assesses your domain-specific expertise and problem-solving abilities. Key points include:
  • Purpose: To evaluate your technical knowledge, skills, and practical approach within your field or role.
  • Topics Covered: Previous projects, technical skills relevant to the role, problem-solving methodologies, and your approach to challenges.
  • Outcome: Assessing your technical competence and understanding how it aligns with the requirements of the position.
  1. Technical Assessment/Test: This phase involves a practical evaluation of your skills through specific tasks or tests aligned with the role. Expectations include:
  • Purpose: To further gauge your practical abilities and knowledge in a real or simulated work scenario.
  • Topics Covered: This could include coding challenges, problem-solving exercises, or simulations relevant to the role’s responsibilities.
  • Outcome: Assessing your hands-on skills and how well they align with the practical requirements of the position.
  1. Managerial Discussion: The managerial discussion assesses your fit within the team and the broader organizational environment. Key aspects covered are:
  • Purpose: To evaluate your compatibility within the team dynamics and the company’s culture.
  • Topics Covered: Collaboration approach, leadership skills (if applicable), adaptability to varying work environments, and team integration.
  • Outcome: Assessing your interpersonal skills and how well you align with the team’s dynamics and the company’s ethos.
  1. Final HR Discussion: The final HR discussion serves as the concluding stage where detailed specifics about the role, compensation, and benefits are addressed. Here’s what to expect:
  • Purpose: To finalize any remaining queries related to the role, and discuss compensation, benefits, and other pertinent details.
  • Topics Covered: Role specifics, compensation package, benefits, potential start date, and any additional queries from your end.
  • Outcome: Ensuring clarity on both ends regarding the role and terms of employment.

Experience Level: 2 to 4 years. Managed 40- 80 keywords with 80% on page 1 in target geography. Successfully executed Google Ads campaigns and handled social media optimization, aiming for specified follower counts will be an added advantage.
Educational Qualifications: Bachelor’s degree, Master’s degree.
Job Location: Bangalore
Employment: Full Time, Permanent
Work Mode: Work From Office
Salary: As per the company standard

If you are an exceptionally innovative, passionate, and fast learner SEO Specialist keen to embark on an exciting journey working on innovative projects, please submit your portfolio and resume to careers@briskon.com, treesa.joseph@briskon.com

If you have any queries, please feel free to contact us at +91 9945141100.