March 10, 2025 |
Last updated on: March 11, 2025
Overview
India provides unparalleled access to a vast pool of digital marketing professionals known for their deep technical skills and innovative SEO strategies.
However, selecting the right SEO agency in India poses several challenges that can impact business performance, ROI, and long-term digital strategy if not carefully addressed. These challenges require thorough evaluation and informed decision-making by US companies.
Top challenges in selecting an SEO agency in India:
- Lack of transparency: Many Indian SEO agencies do not consistently offer transparent reporting or clearly outline their methodologies and strategies. This lack of clarity prevents clients from accurately tracking results, understanding strategy execution, or making informed decisions about their SEO investments. Transparent communication and accountability are critical factors in choosing an effective SEO partner.
- Quality concerns: SEO agencies vary significantly in expertise, approach, and service quality. According to a recent Gartner report, only 56% of businesses report satisfaction with their SEO service providers, emphasizing inconsistent delivery and varied results. Additionally, Forrester highlights that the agency selection process is often dysfunctional, costing agencies and clients approximately $12.5 billion annually due to inefficiencies and misaligned expectations. Identifying an agency that consistently delivers high-quality, results-driven SEO is essential to achieving desired marketing outcomes.
- Cultural and communication gaps: Effective communication and cultural alignment are crucial for successful international partnerships. Differences in business culture, working styles, and communication practices between India and the US can lead to misalignment and inefficiencies. Forrester notes that coordinating different marketing service providers, including agencies, is a challenge for 40% of B2C marketers, highlighting the importance of seamless collaboration. Addressing these gaps requires a strategic approach to ensure effective partnerships.
- Ethical concerns: Some agencies may engage in unethical or black-hat SEO practices, which can initially appear effective but ultimately risk severe penalties from search engines. Such penalties can negatively affect brand reputation and search visibility for years. Ensuring an agency’s adherence to ethical SEO guidelines established by leading industry bodies and search engines is vital.
- Scalability issues: Businesses seeking dynamic growth require SEO agencies capable of scaling quickly and effectively. Not all agencies possess the agile frameworks, resources, or capabilities to scale alongside their clients’ evolving needs. This limitation can impede growth, cause service disruptions, and limit a business’s competitive edge.
How Briskon addresses these challenges
Briskon proactively addresses these critical selection challenges, ensuring a successful and seamless partnership:
- Transparent reporting: Briskon ensures complete transparency through real-time analytics, detailed reporting, and open communication. Clients receive continuous insights into SEO performance, enabling informed strategic decision-making
- Consistent quality: With over 20 years of expertise, Briskon consistently delivers tailored, industry-specific SEO solutions. Leveraging deep market insights and proven best practices, the agency ensures reliable performance and measurable results aligned precisely with client
- Communication excellence: Briskon offers culturally integrated communication tailored specifically for US-based clients. Round-the-clock support ensures seamless collaboration, rapid response, and alignment of strategic objectives despite geographical differences.
- Ethical SEO practices: Briskon maintains a strict commitment to ethical, white-hat SEO methodologies, safeguarding clients from search engine penalties and ensuring sustainable, long-term organic growth..
- Scalable, agile methodologies: Briskon employs agile methodologies, such as Kanban frameworks, to rapidly adapt and scale strategies in response to changing market conditions and client growth requirements. This approach ensures consistency, flexibility, and effectiveness at every stage of business expansion.
By comprehensively addressing these critical concerns, Briskon has established itself as a trusted, strategic SEO partner, delivering significant ROI, sustainable organic growth, and long-term business success for US enterprises.
