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When is the best time to post on LinkedIn?

when is the best time to post on linkedin

So, to summarize, the major peak active hours on LinkedIn are:

  • Morning rush (8 AM – 10 AM): Many users check LinkedIn as part of their morning routine, catching up on industry news and professional updates.
  • Lunchtime (12 PM – 1 PM): During lunch breaks, there’s a spike in activity as professionals browse content between meetings or during downtime.
  • Afternoon wind-down (4 PM – 6 PM): Towards the end of the workday, engagement picks up again as people wrap up tasks and prepare to leave.
  • Compared to other weekdays, Wednesday and Thursday see more of an incline in engagement.

* The above is true for maximum employee profiles, but varies greatly depending on employee category and nature of industry.

when-to-post-on-linkedin

These various studies seem to agree that weekdays are generally ideal for sharing content on LinkedIn, and that marketers might benefit from finding pockets of the workday (such as lunch or the mid-afternoon) where professionals are taking a break to scroll. Adjusting the tone and type of content based on the time of day makes a difference too. For example, short, informative posts may perform well during morning rushes, while longer articles might resonate better during quieter evening hours.

Some of the main factors influencing user engagement can vary by industry. For instance, tech professionals might be more active later in the evening compared to finance professionals who engage more during morning hours. Also, the geographic location of your audience affects when they are most active, impacting the optimal posting time.

However, as Kristi Lang (from Buffer) emphasizes, “Every target audience is different. I advise experimenting with your posting schedule as part of your LinkedIn marketing strategy, then digging into your social media analytics to uncover your unique best time to post and make the most of the LinkedIn algorithm.”

After a month of experimenting with different time slots, you can check your data within the tool itself and get a detailed report with all crucial performance metrics. You will be able to access these engagement metrics for all types of LinkedIn content, including text posts, images, carousels, videos, polls, articles, etc. Utilize LinkedIn analytics to gather insights into your audience demographics such as industry, job title, and location. This information helps tailor your content and posting times to resonate with your specific audience segments. Monitor when your followers are most active using LinkedIn’s analytics tools. Track metrics like impressions, clicks, and engagement rates to refine your posting strategy based on real-time data.

Posting during peak engagement hours increases the likelihood of your content appearing in your network’s feeds. This visibility enhances the chances of likes, shares, and comments. Zero in on the time and day during which your content generated the most engagement and repeat the top-performing ones to garner more attention with just a few clicks.

Of course, for those who don’t have the time to execute plans like these, you can always use companies that provide LinkedIn management services like Briskon. They help you structure your marketing strategy so that it aligns with your vision, create engaging posts, and finally, post it at the optimum time for you.

Many get overwhelmed with the enormity of it. The little consistent steps are what contribute to the building of your LinkedIn strategy. Your reach, as a company, does not solely depend on the expansion of your network. But by strategically optimizing your posting times and engaging with your audience authentically, you can maximize your impact. Quality content at the right time can bring that much sought after breakthrough you are looking forward to.