Online auction software

Briskon designs and develops powerful, user-friendly, and feature-rich online auction software using its auction framework
$

Intranet software

We build custom intranet solutions tailored to your unique business needs, enhancing communication, collaboration, and knowledge sharing
$

The rise of zero-click searches: how 65% of Google queries now end without a click

Say goodbye to clicks: the rise and impact of zero-click searches

A zero-click search is a type of search that ends without any click on an external link. In these searches, users find answers directly on the search engine results page (SERP), eliminating the need to visit a separate website. This trend reflects Google’s goal to become a comprehensive answer engine, transforming the SERP into a rich information hub where users can satisfy their queries with speed and precision.

With search engines delivering answers directly on the SERP, the role of zero-click searches has grown exponentially. From offering definitions and measurements to streaming live scores and local business results, zero-click searches cater to diverse user needs by providing fast, actionable responses. For SEO professionals and website owners, the rise of zero-click search presents a nuanced challenge: fewer clicks but increased demand for prominence in featured snippets and SERP elements that drive brand visibility.

Google reaps the benefits of zero-click searches: knowledge panels, PAAs, and schema

Google’s zero-click approach has helped it retain users, increasing both engagement and ad opportunities. Here’s a closer look at the features driving this approach:

  • Knowledge panel: Knowledge panels offer quick, trustworthy information about public figures, companies, and places, sourced from Google’s Knowledge Graph and authoritative sites like Wikipedia. By providing users with essential information, knowledge panels keep users engaged on Google.
  • People also ask (PAA): The PAA feature invites users to explore related questions directly on the SERP, encouraging further engagement with minimal clicks. For businesses, optimizing content for PAA visibility has become a strategic advantage.
  • Schema.org and structured data: Google uses schema markup from Schema.org to understand and categorize website content. Structured data enables sites to be featured in snippets, answer boxes, and knowledge panels, where users get their answers without additional clicks.

Frequently asked questions

How has the rise of zero-click searches affected website traffic in 2025?

In 2025, approximately 65-70% of all Google searches result in zero clicks, leading to reduced organic traffic for many websites. Brands are shifting strategies to focus on SERP visibility through snippets, People Also Ask (PAA), and local packs.

What percentage of mobile searches will be zero-click in 2025?

As of 2025, over 75% of mobile searches are zero-click, driven by user preferences for quick answers and mobile-friendly SERP features like instant answer boxes and local results.

Are zero-click searches affecting click-through rates (CTR) for ads?

Yes, but selectively. CTR for ads targeting transactional keywords remains strong, while CTR on informational queries has declined as zero-click features fulfill user needs directly.

How will Google adapt to user demand for instant answers in 2025?

Google has expanded SERP features like enhanced featured snippets, interactive answer boxes, and localized search packs, meeting user expectations for instant answers in more than 65% of queries.

What role does voice search play in the rise of zero-click results in 2025?

Voice search, accounting for around 20% of all searches in 2025, favors brief, precise answers, making zero-click searches an ideal match for voice queries.

How does schema markup influence zero-click search results in 2025?

Schema markup helps websites appear in rich snippets, knowledge panels, and PAAs, significantly increasing the chances of a zero-click result. As of 2025, 80% of top-ranking zero-click answers use structured data.

Are certain industries impacted more by zero-click searches?

Industries like health, finance, and local services see the highest zero-click rates, with over 75% of their informational queries answered directly on the SERP.

How are brands measuring the impact of zero-click searches on visibility?

Brands track SERP impressions, snippet inclusions, and PAA placements to measure visibility, as organic CTR is no longer the sole indicator of reach.

Will zero-click searches continue to grow beyond 2025?

Industry experts project zero-click searches to reach 75% of all searches by 2026, especially as SERP features and voice search capabilities expand further.

What makes Enterprise SEO different from other SEO strategies?

Enterprise SEO addresses the unique challenges of managing large, complex websites. It focuses on optimizing technical elements, scaling content strategies, and ensuring visibility across multiple locations or languages. This ensures consistent performance and scalability for enterprise-level businesses with extensive digital footprints.