Win customer retention through customer reward points
Win customer retention through customer reward points
Modified on July 3rd, 2024
The client
One of the leading jewellery chains in India.
Business situation
The client wanted to retain a large number of customers for its jewellery shops scattered across the city. The chief concern was to provide the best possible modern services to their clients so that they can strengthen their brand.
The challenges
Creating different types of loyalty cards for different customers. Allowing customers to login to the site and check their earned points based on their purchases and redeem the points against offers.
The solution
Briskon developed a web based centralized application allowing shop managers to login and create the first card for a customer. Application was then ready for the customer to keep checking his/her accumulating reward points for every purchase so that they can redeem these points against different products displayed in their profile. Customers were also able to check their profile and buying history.
Important features captured with our solutions are:
- User profile maintenance
- Sales details
- Customer details
- Proposal & invoice generation
- Online calendar
- Cross marketing
- Mail labeling
- Online knowledge bank
The benefits
- Client won the customer retention manifold
- Client could create a huge database of its customers
- Client could know who the high-worth customers are by analyzing their buying patterns
