Win Customer Retention through Customer Reward Points

Modified on November 23rd, 2023

The Client

One of the leading jewellery chains in India.

Business Situation

The client wanted to retain a large number of customers for its jewellery shops scattered across the city. The chief concern was to provide best possible modern services to its clients such that they can strengthen their brand.

The Challenges

Creating different types of loyalty cards for different customers. Allowing customers to login to the site and check their earned points based on their purchases and redeem the points against offers.

The Solution

Briskon developed a web based centralized application allowing shop managers to login and create first card for a customer. Application was then ready for the customer to keep checking his/her accumulating reward points for every purchase such that they can redeem these points against different products displayed in their profile. Customers were also able to check their profile and buying history.

Important features captured with solution

  • User profile maintenance
  • Sales details
  • Customer details
  • Proposal & invoice generation
  • Online calendar
  • Cross marketing
  • Email
  • Mail labeling
  • Online knowledge bank

The Benefits

  • Client won the customer retention manifold
  • Client could create a huge database of its customers
  • Client could know the high worth customers by analysing the buying patterns