What is Query intent in SEO?
Query intent is the underlying goal or purpose behind a search—what the user actually wants to achieve when they type a query.
Why is Query intent important for content strategy?
When content matches intent, users find relevant answers quickly, stay longer, and are more likely to convert, which is also rewarded by search engines.
What are the main types of Search intent?
Common types include informational (learning), navigational (finding a brand or page), commercial (comparing options), and transactional (ready to act).
How can you identify the Intent behind a keyword?
You can review current search results, analyse ad formats and snippets, and look at the wording of the query itself (e.g., “what is”, “vs”, “buy”).
How should pages be structured based on Intent?
Informational pages should educate, commercial pages should compare and guide, and transactional pages should present clear offers and CTAs.
How does Query intent affect keyword prioritisation?
Keywords with strong commercial or transactional intent often have a more direct impact on pipeline, while informational queries build awareness and trust.
Can a single page serve multiple Intents?
It can, but clarity is critical. If a page tries to serve too many intents at once, it may confuse both users and search engines.
How does intent influence internal linking?
Internal links should guide users from informational content to deeper, more commercial or transactional pages as their readiness to act increases.
How often should Intent assumptions be revisited?
Intent should be revisited when search results change significantly, when new SERP features appear, or when performance data suggests a mismatch.
How does understanding intent support AEO and GEO?
Clear intent-aligned content makes it easier for answer and generative engines to select and surface the right pieces of your content for specific questions.
