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TOPIC

Structured data / Schema markup

What is Structured data in SEO?

Structured data is code added to pages that helps search engines understand the type and attributes of content on the page.

What is Schema.org?

Schema.org is a shared vocabulary used to describe content types such as articles, products, FAQs, reviews, and events.

Why is Structured data important?

It enhances search understanding and can enable rich results, improving visibility and click-through rates.

How does Structured data support AEO and GEO?

It provides machine-readable context that makes it easier for answer engines and generative systems to interpret entities and relationships.

Which content types commonly use Schema?

Articles, FAQs, how-to guides, products, organisation profiles, and reviews frequently use schema markup.

How is Structured data implemented?

It is usually added as JSON-LD scripts in the HTML of the page.

How can Structured data be validated?

Search tools offer testing and validation interfaces to check whether structured data is implemented correctly.

Can Structured data guarantee rich results?

No, it increases eligibility, but search engines still decide whether to display enhanced results.

How often should Structured data be reviewed?

It should be reviewed whenever page templates change or when new schema types become relevant.

Who typically manages Structured data?

SEO specialists and developers collaborate to plan and implement it as part of technical SEO.

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