SEO Manager (AI Search & Organic Growth)
Position overview
We are looking for an experienced SEO Manager who understands that organic search is evolving beyond traditional search engines. The ideal candidate will lead strategies across Google Search, AI-powered search experiences, answer engines, and generative AI platforms while driving measurable business growth through organic acquisition.
This role requires someone who combines strong technical SEO expertise with a deep understanding of AI-driven search ecosystems, user intent, content strategy, analytics, and automation. You will work closely with content, design, development, marketing, and AI teams to build scalable organic growth programs for enterprise clients.
Organic growth strategy
- Develop and execute end-to-end organic growth strategies for B2B, SaaS, and enterprise clients.
- Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Identify new opportunities across emerging AI-powered discovery platforms.
- Define KPIs, roadmaps, and quarterly growth plans.
Search optimization
- Perform comprehensive keyword, entity, topic, and user intent research.
- Build topical authority strategies and content clusters.
- Optimize websites for semantic search and entity-based indexing.
- Improve crawlability, indexability, internal linking, structured data, and website architecture.
- Optimize content for featured snippets, AI Overviews, answer engines, and conversational search experiences.
- Monitor algorithm updates and adapt strategies proactively.
AI search optimization
- Develop optimization strategies for AI assistants and generative search platforms.
- Create content frameworks that improve visibility within AI-generated responses.
- Optimize content for retrieval, citations, entity recognition, and contextual relevance.
- Implement prompt-aware content strategies that align with evolving AI search behaviors.
- Analyze how AI systems interpret, summarize, and reference client content.
Content strategy
- Create SEO/GEO-driven content strategies based on customer journeys.
- Build content briefs using search intent, competitive research, and AI insights.
- Guide writers to produce EEAT-focused content.
- Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.
- Conduct content audits and recommend improvements.
Technical SEO
- Conduct technical audits for enterprise websites.
- Resolve crawling, indexing, rendering, Core Web Vitals, and structured data issues.
- Collaborate with developers to implement technical recommendations.
- Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema markup.
- Optimize website performance for both users and search engines.
Analytics and reporting
- Track organic performance across search engines and AI-driven discovery channels.
- Build dashboards using GA4, Search Console, Looker Studio, and other analytics platforms.
- Measure keyword rankings, AI visibility, conversions, engagement, and revenue impact.
- Generate actionable insights and executive reports.
Conversion optimization
- Work with UX and design teams to improve organic conversion rates.
- Analyze user behavior and recommend landing page improvements.
- Support A/B testing initiatives.
- Improve engagement metrics through content and UX enhancements.
Competitive intelligence
- Monitor competitor strategies across traditional and AI search.
- Conduct gap analysis and opportunity research.
- Identify emerging trends before competitors.
Process and automation
- Build scalable SEO workflows.
- Leverage AI tools to improve research, content optimization, reporting, and productivity.
- Develop SOPs, templates, and best practices.
- Identify opportunities to automate repetitive SEO activities.
Team collaboration
- Mentor SEO executives and specialists.
- Collaborate with developers, designers, content writers, AI engineers, and digital marketers.
- Present recommendations to clients and senior leadership.
Required qualifications
- Bachelor's degree in Marketing, Computer Science, Business, Communications, or a related field.
- 10+ years of hands-on SEO experience.
- Experience managing enterprise or B2B SEO projects.
- Strong understanding of modern search ecosystems.
- Excellent analytical and communication skills.
- Required technical skills
AI search
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI search optimization
- AI Overviews optimization
- Prompt-aware content optimization
- Retrieval-friendly content structuring
- Knowledge graph and entity optimization
- Conversational search optimization
Analytics
- Google Analytics 4
- Google Search Console
- Looker Studio
- Microsoft Clarity
- Tag Manager
- Excel or Google Sheets
- Data interpretation and forecasting
Technical
- HTML
- CSS fundamentals
- JavaScript SEO fundamentals
- Schema markup
- Core Web Vitals
- XML sitemaps
- Robots.txt
- Canonicalization
- Redirect management
- Log analysis (preferred)
SEO platforms
- Ahrefs
- Semrush
- Screaming Frog
- Sitebulb
- Surfer SEO
- Clearscope
- Frase
- Moz
- Similarweb
AI tools
- ChatGPT
- Claude
- Gemini
- Perplexity
- NotebookLM
- AI-assisted content research and optimization tools
Preferred experience
- Experience optimizing websites for SaaS, enterprise, manufacturing, healthcare, life sciences, fintech, or ecommerce.
- Experience working with headless CMS platforms.
- Familiarity with Python or SQL for SEO analysis.
- Experience with APIs and automation platforms.
- Understanding of large language models and retrieval concepts.
- Experience with AI workflow automation is an advantage.
Success metrics
What we're looking for
The ideal candidate is curious, analytical, data-driven, and eager to experiment with emerging search technologies. They stay ahead of search trends, embrace AI as a productivity multiplier, and understand that the future of organic growth requires combining traditional SEO excellence with optimization for AI-powered search experiences.
If you are passionate about shaping the future of search and helping businesses succeed in an AI-first world, we'd love to hear from you.
- Growth in qualified organic traffic
- Improvement in keyword rankings
- Increased visibility in AI-generated search experiences
- Growth in featured snippets and answer engine visibility
- Higher organic conversions and revenue contribution
- Improved technical SEO health
- Faster implementation of optimization initiatives
- Higher client retention and satisfaction
Application & Hiring Process
HR Screening
Initial conversation to discuss your profile, career background, and expectations.
Technical Discussion
Discussion covering your core domain competencies, practical experience, and tool stack.
Technical Assessment
Practical evaluation tailored to the day-to-day requirements of the position.
Managerial Discussion
Alignment on leadership philosophy, team collaboration, and business goals.
Final HR Discussion
Offer discussion, compensation structure, benefits, and onboarding timeline.
Ready to Make an Impact?
Join Briskon's talented team in shaping high-performance digital marketing and software engineering solutions.